Create a WhatsApp message template

Single message mode allows you to send a text message or a message with an image/video/document. Please follow the steps below to create a single message mode template

In the Broadcast page:

Step 1: Click the dropdown to select the WhatsApp channel you wish to broadcast messages.

Step 2: Select the "Templates" tab.

Step 3: Select "Add Template" to create a WhatsApp Message Template.

Step 4: Select "Single Message" to create a WhatsApp Message Template.

You can follow the below steps to create a new template:

Step 1: Name your template.

Step 2: Select the category that indicates the purpose of your broadcast.

Step 3: Select the language of your broadcast message.

Step 4: Select the header for your message. You can choose Text, Image, Video, or Document as header. Select none means default.

Step 5: Fill in the broadcast message.

Step 6: Optionally add buttons for your broadcast message. There are two types of buttons: call-to-action (i.e. URL or Phone) and quick reply (i.e. text). You can add up to 2 call-to-action or 3 quick reply buttons. Each template only allows one type of button.

Step 7: Preview and submit the template after completing all the necessary information, or Submit as "Draft " then you can edit it later.

Template Status

You can check the template status after submitting a template.

Template Limitations

  • The message template name field is limited to 512 characters.

  • The message template content field is limited to 1024 characters.

  • A template can only be edited when it is in a state of APPROVED, REJECTED, or DRAFT, can not be edited when in PENDING. A template can be edited once per day, up to 10 times per month.

  • WhatsApp Business Accounts can only create 100 message templates per hour.

Common Rejection Reasons

WhatsApp commonly rejects message templates with the following patterns:

  • Variables are placed at the beginning or end of the message.

  • Variables are placed next to each other, such as “{{1}} {{2}}”.

  • Variables have mismatched curly braces or use words instead of numbers. The correct format is {{1}}, not {{one}}.

  • Variable parameters are not sequential. For example, {{1}}, {{2}}, {{4}}, {{5}} are defined but {{3}} does not exist.

  • Call to action button URL contains a direct link to WhatsApp, such as "", which Meta no longer allows.

  • Template is a duplicate of an existing template. WhatsApp rejects templates submitted with the same wording with a different name.

  • Template contains content violating the WhatsApp Commerce Policy or the WhatsApps Business Policy. Do not request sensitive identifiers from users, such as payment card numbers, financial account numbers, or National Identification numbers. Requesting partial identifiers (ex: last 4 digits of their Social Security number) is OK.

  • Template appears to encourage gaming or gambling. Including words such as "raffle" or "win a prize" almost guarantees template rejection by WhatsApp.

  • Template is overly vague, such as “Hi, {{1}}, thanks”. This type of template could be abused to spam users. You need to surround the parameters with information so that it’s clear what type of information will be inserted.

  • You are using the wrong language. For example, a template in English is submitted with Portuguese language selected.

  • Grammatical or spelling mistakes. Even minor spelling or grammatical mistakes are likely to be rejected by WhatsApp.

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