# WhatsApp Conversation Fees ### **Updates from July 1, 2025** > * WhatsApp will **charge on a per-message basis** instead of per-conversation, to simplify their pricing and better align to industry standard-pricing for messaging. > * Utility template messages sent in response to a user's message (thus within an open customer service window) **will become free**, to provide more flexibility to businesses in how they engage with users. > * Update the utility and authentication rates across several markets as part of continued efforts to ensure we price on-par with alternative channels. > * Refine the definition of utility, based on user engagement and sentiment, thus shift specific use cases to/from the utility category. ### Per-message pricing Per-message pricing will apply to all businesses starting July 1, 2025, at 12am, by WhatsApp Business Account timezone. With per-message pricing, businesses on WhatsApp platform will be charged: * Per delivered marketing template message * Per delivered authentication template message * Per delivered utility template message, if delivered *outside of a customer service window* For example, if you send a marketing template and then two utility templates to a WhatsApp user, that will incur 3 charges (1 marketing, 2 utility). If the 2 utility templates are sent while a customer service window is open between you and the user, however, it would only incur a single charge (1 marketing). More details can refer to: ### Message Template Categories * **Marketing** – Enable businesses to achieve a wide range of goals, from generating awareness to driving sales and retargeting customers. Examples can include new product/service/feature announcements; targeted promotions/offers; or cart abandonment reminders. * **Utility** – Enable businesses to send non-promotional messages that are either specific to and requested by the user or essential or critical to the user. Examples can include order-related updates, payment reminders, or fraud awareness messages. * **Authentication** – Enable businesses to verify a user’s identity, potentially at various steps of the customer journey. ### Conversation Fees Table (in USD) The charges will be calculated based on the end-user phone number.

Market	Currency	Marketing	Utility	Authentication	Authentication- International	Service
Argentina	$US	0.07416	0.03468	0.03468	n/a	n/a
Brazil	$US	0.075	0.00816	0.00816	n/a	n/a
Chile	$US	0.10668	0.024	0.024	n/a	n/a
Colombia	$US	0.015	0.00024	0.00024	n/a	n/a
Egypt	$US	0.12876	0.00624	0.00624	0.078	n/a
France	$US	0.17184	0.036	0.036	n/a	n/a
Germany	$US	0.1638	0.066	0.066	n/a	n/a
India	$US	0.01284	0.00168	0.00168	0.0336	n/a
Indonesia	$US	0.04932	0.03	0.03	0.1632	n/a
Israel	$US	0.04236	0.00636	0.00636	n/a	n/a
Italy	$US	0.08292	0.036	0.036	n/a	n/a
Malaysia	$US	0.1032	0.0168	0.0168	0.05016	n/a
Mexico	$US	0.05232	0.0102	0.0102	n/a	n/a
Netherlands	$US	0.19164	0.06	0.06	n/a	n/a
Nigeria	$US	0.06192	0.00804	0.00804	0.09	n/a
Pakistan	$US	0.05676	0.00648	0.00648	0.09	n/a
Peru	$US	0.08436	0.024	0.024	n/a	n/a
Russia	$US	0.09624	0.048	0.048	n/a	n/a
Saudi Arabia	$US	0.0546	0.0138	0.0138	0.07176	n/a
South Africa	$US	0.04548	0.00912	0.00912	0.024	n/a
Spain	$US	0.0738	0.024	0.024	n/a	n/a
Turkey	$US	0.01308	0.00636	0.00636	n/a	n/a
United Arab Emirates	$US	0.04608	0.01884	0.01884	0.0612	n/a
United Kingdom	$US	0.06348	0.0264	0.0264	n/a	n/a
North America	$US	0.03	0.0048	0.0048	n/a	n/a
Rest of Africa	$US	0.027	0.0048	0.0048	n/a	n/a
Rest of Asia Pacific	$US	0.08784	0.01356	0.01356	n/a	n/a
Rest of Central & Eastern Europe	$US	0.1032	0.02544	0.02544	n/a	n/a
Rest of Latin America	$US	0.0888	0.01356	0.01356	n/a	n/a
Rest of Middle East	$US	0.04092	0.01092	0.01092	n/a	n/a
Rest of Western Europe	$US	0.07104	0.02052	0.02052	n/a	n/a
Other	$US	0.07248	0.00924	0.00924	n/a	n/a

### List of countries in a region | North America | Canada, United States | | ----------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | |

Rest of Africa

Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Chad, Congo, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea-Bissau, Ivory Coast, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Morocco, Mozambique, Namibia, Niger, Rwanda, Senegal, Sierra Leone, Somalia, South Sudan, Sudan, Swaziland, Tanzania, Togo, Tunisia, Uganda, Zambia

| |

Rest of Asia Pacific

Afghanistan, Australia, Bangladesh, Cambodia, China, Hong Kong, Japan, Laos, Mongolia, Nepal, New Zealand, Papua New Guinea, Philippines, Singapore, Sri Lanka, Taiwan, Tajikistan, Thailand, Turkmenistan, Uzbekistan, Vietnam

| |

Rest of Central & Eastern Europe

Albania, Armenia, Azerbaijan, Belarus, Bulgaria, Croatia, Czech Republic, Georgia, Greece, Hungary, Latvia, Lithuania, Macedonia, Moldova, Poland, Romania, Serbia, Slovakia, Slovenia, Ukraine

| |

Rest of Latin America

Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Nicaragua, Panama, Paraguay, Puerto Rico, Uruguay, Venezuela

| |

Rest of Middle East

Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Yemen

| |

Rest of Western Europe

Austria, Belgium, Denmark, Finland, Ireland, Norway, Portugal, Sweden, Switzerland

| |

Other

| All other countries or regions that are not listed in the above. | --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.chatalog.ai/platform-setup/whatsapp-connection-guide/whatsapp-pricing-update.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.