# WhatsApp Conversation Fees ### **Updates from July 1, 2025** > * WhatsApp will **charge on a per-message basis** instead of per-conversation, to simplify their pricing and better align to industry standard-pricing for messaging. > * Utility template messages sent in response to a user's message (thus within an open customer service window) **will become free**, to provide more flexibility to businesses in how they engage with users. > * Update the utility and authentication rates across several markets as part of continued efforts to ensure we price on-par with alternative channels. > * Refine the definition of utility, based on user engagement and sentiment, thus shift specific use cases to/from the utility category. ### Per-message pricing Per-message pricing will apply to all businesses starting July 1, 2025, at 12am, by WhatsApp Business Account timezone. With per-message pricing, businesses on WhatsApp platform will be charged: * Per delivered marketing template message * Per delivered authentication template message * Per delivered utility template message, if delivered *outside of a customer service window* For example, if you send a marketing template and then two utility templates to a WhatsApp user, that will incur 3 charges (1 marketing, 2 utility). If the 2 utility templates are sent while a customer service window is open between you and the user, however, it would only incur a single charge (1 marketing). More details can refer to: ### Message Template Categories * **Marketing** – Enable businesses to achieve a wide range of goals, from generating awareness to driving sales and retargeting customers. Examples can include new product/service/feature announcements; targeted promotions/offers; or cart abandonment reminders. * **Utility** – Enable businesses to send non-promotional messages that are either specific to and requested by the user or essential or critical to the user. Examples can include order-related updates, payment reminders, or fraud awareness messages. * **Authentication** – Enable businesses to verify a user’s identity, potentially at various steps of the customer journey. ### Conversation Fees Table (in USD) The charges will be calculated based on the end-user phone number.

Market	Currency	Marketing	Utility	Authentication	Authentication- International	Service
Argentina	$US	0.07416	0.03468	0.03468	n/a	n/a
Brazil	$US	0.075	0.00816	0.00816	n/a	n/a
Chile	$US	0.10668	0.024	0.024	n/a	n/a
Colombia	$US	0.015	0.00024	0.00024	n/a	n/a
Egypt	$US	0.12876	0.00624	0.00624	0.078	n/a
France	$US	0.17184	0.036	0.036	n/a	n/a
Germany	$US	0.1638	0.066	0.066	n/a	n/a
India	$US	0.01284	0.00168	0.00168	0.0336	n/a
Indonesia	$US	0.04932	0.03	0.03	0.1632	n/a
Israel	$US	0.04236	0.00636	0.00636	n/a	n/a
Italy	$US	0.08292	0.036	0.036	n/a	n/a
Malaysia	$US	0.1032	0.0168	0.0168	0.05016	n/a
Mexico	$US	0.05232	0.0102	0.0102	n/a	n/a
Netherlands	$US	0.19164	0.06	0.06	n/a	n/a
Nigeria	$US	0.06192	0.00804	0.00804	0.09	n/a
Pakistan	$US	0.05676	0.00648	0.00648	0.09	n/a
Peru	$US	0.08436	0.024	0.024	n/a	n/a
Russia	$US	0.09624	0.048	0.048	n/a	n/a
Saudi Arabia	$US	0.0546	0.0138	0.0138	0.07176	n/a
South Africa	$US	0.04548	0.00912	0.00912	0.024	n/a
Spain	$US	0.0738	0.024	0.024	n/a	n/a
Turkey	$US	0.01308	0.00636	0.00636	n/a	n/a
United Arab Emirates	$US	0.04608	0.01884	0.01884	0.0612	n/a
United Kingdom	$US	0.06348	0.0264	0.0264	n/a	n/a
North America	$US	0.03	0.0048	0.0048	n/a	n/a
Rest of Africa	$US	0.027	0.0048	0.0048	n/a	n/a
Rest of Asia Pacific	$US	0.08784	0.01356	0.01356	n/a	n/a
Rest of Central & Eastern Europe	$US	0.1032	0.02544	0.02544	n/a	n/a
Rest of Latin America	$US	0.0888	0.01356	0.01356	n/a	n/a
Rest of Middle East	$US	0.04092	0.01092	0.01092	n/a	n/a
Rest of Western Europe	$US	0.07104	0.02052	0.02052	n/a	n/a
Other	$US	0.07248	0.00924	0.00924	n/a	n/a

### List of countries in a region | North America | Canada, United States | | ----------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | |

Rest of Africa

Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Chad, Congo, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea-Bissau, Ivory Coast, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Morocco, Mozambique, Namibia, Niger, Rwanda, Senegal, Sierra Leone, Somalia, South Sudan, Sudan, Swaziland, Tanzania, Togo, Tunisia, Uganda, Zambia

| |

Rest of Asia Pacific

Afghanistan, Australia, Bangladesh, Cambodia, China, Hong Kong, Japan, Laos, Mongolia, Nepal, New Zealand, Papua New Guinea, Philippines, Singapore, Sri Lanka, Taiwan, Tajikistan, Thailand, Turkmenistan, Uzbekistan, Vietnam

| |

Rest of Central & Eastern Europe

Albania, Armenia, Azerbaijan, Belarus, Bulgaria, Croatia, Czech Republic, Georgia, Greece, Hungary, Latvia, Lithuania, Macedonia, Moldova, Poland, Romania, Serbia, Slovakia, Slovenia, Ukraine

| |

Rest of Latin America

Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Nicaragua, Panama, Paraguay, Puerto Rico, Uruguay, Venezuela

| |

Rest of Middle East

Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Yemen

| |

Rest of Western Europe

Austria, Belgium, Denmark, Finland, Ireland, Norway, Portugal, Sweden, Switzerland

| |

Other

| All other countries or regions that are not listed in the above. |