WhatsApp Conversation Fees
(Effective May, 2025)
Last updated
(Effective May, 2025)
Last updated
Starting November 1, 2024, service conversations will be completely free, with "n/a" reflected in our rate card across markets.
From February 1, 2025, the implementation of International Authentication Rates will be extended to more regions. Updated authentication and authentication-international rates will apply in Egypt, Malaysia, Nigeria, Pakistan, Saudi Arabia, South Africa, and United Arab Emirates.
From April 1, 2025, Meta is lowering their authentication-international rates in Egypt, Nigeria, Pakistan and South Africa, as part of continued efforts to ensure their prices are on-par with alternate channels.
Effective July 1, 2025 for all businesses on Meta:
The conversation-based pricing model will be deprecated
Meta will charge instead of per-conversation
Utility templates sent within an open customer service window
Conversations are 24-hour message threads between you and your customers. They are opened and charged when messages you send to customers are delivered. The criteria that determines when a conversation is opened and how it is categorized is explained below.
Conversations are categorized with one of the following categories:
Marketing â Enables you to achieve a wide range of goals, from generating awareness to driving sales and retargeting customers. Examples include new product, service, or feature announcements, targeted promotions/offers, and cart abandonment reminders.
Utility â Enables you to follow-up on user actions or requests. Examples include opt-in confirmation, order/delivery management (e.g., delivery update); account updates or alerts (for example., payment reminder); or feedback surveys.
Authentication â Enables you authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).
Service â Enables you to resolve customer inquiries.
Marketing, utility, and authentication conversations can only be opened with template messages. Service conversations can be opened with any type of message other than a template message.
The charges will be calculated based on the end-user phone number.
Argentina
$US
0.07416
0.0408
0.04404
n/a
0.03792
Brazil
$US
0.075
0.0096
0.0378
n/a
0.036
Chile
$US
0.10668
0.024
0.06324
n/a
0.05448
Colombia
$US
0.015
0.00024
0.00924
n/a
0.0072
Egypt
$US
0.12876
0.00624
0.07416
n/a
0.07728
France
$US
0.17184
0.036
0.08292
n/a
0.10308
Germany
$US
0.1638
0.066
0.09216
n/a
0.09828
India
$US
0.01284
0.00168
0.00168
0.0336
0.0048
Indonesia
$US
0.04932
0.024
0.036
0.1632
0.0228
Israel
$US
0.04236
0.00636
0.02028
n/a
0.0216
Italy
$US
0.08292
0.036
0.04536
n/a
0.04632
Malaysia
$US
0.1032
0.0168
0.0216
n/a
0.0264
Mexico
$US
0.05232
0.012
0.02868
n/a
0.0126
Netherlands
$US
0.19164
0.06
0.0864
n/a
0.10692
Nigeria
$US
0.06192
0.00804
0.03444
n/a
0.0372
Pakistan
$US
0.05676
0.00648
0.02736
n/a
0.01704
Peru
$US
0.08436
0.024
0.04524
n/a
0.02148
Russia
$US
0.09624
0.048
0.05148
n/a
0.04776
Saudi Arabia
$US
0.0546
0.0138
0.02712
n/a
0.0234
South Africa
$US
0.04548
0.00912
0.0216
n/a
0.02016
Spain
$US
0.0738
0.024
0.04104
n/a
0.04428
Turkey
$US
0.01308
0.00636
0.00996
n/a
0.0036
United Arab Emirates
$US
0.04608
0.01884
0.02136
n/a
0.0228
United Kingdom
$US
0.06348
0.0264
0.04296
n/a
0.04656
North America
$US
0.03
0.0048
0.0162
n/a
0.01056
Rest of Africa
$US
0.027
0.00732
0.01728
n/a
0.04356
Rest of Asia Pacific
$US
0.08784
0.01884
0.051
n/a
0.02688
Rest of Central & Eastern Europe
$US
0.1032
0.04236
0.06684
n/a
0.03
Rest of Latin America
$US
0.0888
0.01356
0.0534
n/a
0.05076
Rest of Middle East
$US
0.04092
0.01884
0.02136
n/a
0.02616
Rest of Western Europe
$US
0.07104
0.036
0.04536
n/a
0.04764
Other
$US
0.07248
0.00924
0.03648
n/a
0.0174
North America
Canada, United States
Rest of Africa
Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Chad, Congo, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea-Bissau, Ivory Coast, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Morocco, Mozambique, Namibia, Niger, Rwanda, Senegal, Sierra Leone, Somalia, South Sudan, Sudan, Swaziland, Tanzania, Togo, Tunisia, Uganda, Zambia
Rest of Asia Pacific
Afghanistan, Australia, Bangladesh, Cambodia, China, Hong Kong, Japan, Laos, Mongolia, Nepal, New Zealand, Papua New Guinea, Philippines, Singapore, Sri Lanka, Taiwan, Tajikistan, Thailand, Turkmenistan, Uzbekistan, Vietnam
Rest of Central & Eastern Europe
Albania, Armenia, Azerbaijan, Belarus, Bulgaria, Croatia, Czech Republic, Georgia, Greece, Hungary, Latvia, Lithuania, Macedonia, Moldova, Poland, Romania, Serbia, Slovakia, Slovenia, Ukraine
Rest of Latin America
Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Nicaragua, Panama, Paraguay, Puerto Rico, Uruguay, Venezuela
Rest of Middle East
Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Yemen
Rest of Western Europe
Austria, Belgium, Denmark, Finland, Ireland, Norway, Portugal, Sweden, Switzerland
Other
All other countries or regions that are not listed in the above.