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    • Temporarily Disable the Delete Message Template Function
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On this page
  • Updates on pricing in 2024-2025
  • Conversation-Based Pricing Policy
  • Conversation Fees Table (in USD)
  • List of countries in a region
  1. Platform Setup
  2. WhatsApp

WhatsApp Conversation Fees

(Effective May, 2025)

PreviousWhatsAppNextTurn off WhatsApp Number Two-step verification

Last updated 7 days ago

Updates on pricing in 2024-2025

  • Starting November 1, 2024, service conversations will be completely free, with "n/a" reflected in our rate card across markets.

  • From February 1, 2025, the implementation of International Authentication Rates will be extended to more regions. Updated authentication and authentication-international rates will apply in Egypt, Malaysia, Nigeria, Pakistan, Saudi Arabia, South Africa, and United Arab Emirates.

  • From April 1, 2025, Meta is lowering their authentication-international rates in Egypt, Nigeria, Pakistan and South Africa, as part of continued efforts to ensure their prices are on-par with alternate channels.

  • Effective July 1, 2025 for all businesses on Meta:

    • The conversation-based pricing model will be deprecated

    • Meta will charge instead of per-conversation

    • Utility templates sent within an open customer service window

Conversation-Based Pricing Policy

Conversations are 24-hour message threads between you and your customers. They are opened and charged when messages you send to customers are delivered. The criteria that determines when a conversation is opened and how it is categorized is explained below.

Conversations are categorized with one of the following categories:

  • Marketing — Enables you to achieve a wide range of goals, from generating awareness to driving sales and retargeting customers. Examples include new product, service, or feature announcements, targeted promotions/offers, and cart abandonment reminders.

  • Utility — Enables you to follow-up on user actions or requests. Examples include opt-in confirmation, order/delivery management (e.g., delivery update); account updates or alerts (for example., payment reminder); or feedback surveys.

  • Authentication — Enables you authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).

  • Service — Enables you to resolve customer inquiries.

Marketing, utility, and authentication conversations can only be opened with template messages. Service conversations can be opened with any type of message other than a template message.

Conversation Fees Table (in USD)

The charges will be calculated based on the end-user phone number.

Market
Currency
Marketing
Utility
Authentication
Authentication-International
Service

Argentina

$US

0.07416

0.0408

0.04404

n/a

0.03792

Brazil

$US

0.075

0.0096

0.0378

n/a

0.036

Chile

$US

0.10668

0.024

0.06324

n/a

0.05448

Colombia

$US

0.015

0.00024

0.00924

n/a

0.0072

Egypt

$US

0.12876

0.00624

0.07416

n/a

0.07728

France

$US

0.17184

0.036

0.08292

n/a

0.10308

Germany

$US

0.1638

0.066

0.09216

n/a

0.09828

India

$US

0.01284

0.00168

0.00168

0.0336

0.0048

Indonesia

$US

0.04932

0.024

0.036

0.1632

0.0228

Israel

$US

0.04236

0.00636

0.02028

n/a

0.0216

Italy

$US

0.08292

0.036

0.04536

n/a

0.04632

Malaysia

$US

0.1032

0.0168

0.0216

n/a

0.0264

Mexico

$US

0.05232

0.012

0.02868

n/a

0.0126

Netherlands

$US

0.19164

0.06

0.0864

n/a

0.10692

Nigeria

$US

0.06192

0.00804

0.03444

n/a

0.0372

Pakistan

$US

0.05676

0.00648

0.02736

n/a

0.01704

Peru

$US

0.08436

0.024

0.04524

n/a

0.02148

Russia

$US

0.09624

0.048

0.05148

n/a

0.04776

Saudi Arabia

$US

0.0546

0.0138

0.02712

n/a

0.0234

South Africa

$US

0.04548

0.00912

0.0216

n/a

0.02016

Spain

$US

0.0738

0.024

0.04104

n/a

0.04428

Turkey

$US

0.01308

0.00636

0.00996

n/a

0.0036

United Arab Emirates

$US

0.04608

0.01884

0.02136

n/a

0.0228

United Kingdom

$US

0.06348

0.0264

0.04296

n/a

0.04656

North America

$US

0.03

0.0048

0.0162

n/a

0.01056

Rest of Africa

$US

0.027

0.00732

0.01728

n/a

0.04356

Rest of Asia Pacific

$US

0.08784

0.01884

0.051

n/a

0.02688

Rest of Central & Eastern Europe

$US

0.1032

0.04236

0.06684

n/a

0.03

Rest of Latin America

$US

0.0888

0.01356

0.0534

n/a

0.05076

Rest of Middle East

$US

0.04092

0.01884

0.02136

n/a

0.02616

Rest of Western Europe

$US

0.07104

0.036

0.04536

n/a

0.04764

Other

$US

0.07248

0.00924

0.03648

n/a

0.0174

List of countries in a region

North America

Canada, United States

Rest of Africa

Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Chad, Congo, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea-Bissau, Ivory Coast, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Morocco, Mozambique, Namibia, Niger, Rwanda, Senegal, Sierra Leone, Somalia, South Sudan, Sudan, Swaziland, Tanzania, Togo, Tunisia, Uganda, Zambia

Rest of Asia Pacific

Afghanistan, Australia, Bangladesh, Cambodia, China, Hong Kong, Japan, Laos, Mongolia, Nepal, New Zealand, Papua New Guinea, Philippines, Singapore, Sri Lanka, Taiwan, Tajikistan, Thailand, Turkmenistan, Uzbekistan, Vietnam

Rest of Central & Eastern Europe

Albania, Armenia, Azerbaijan, Belarus, Bulgaria, Croatia, Czech Republic, Georgia, Greece, Hungary, Latvia, Lithuania, Macedonia, Moldova, Poland, Romania, Serbia, Slovakia, Slovenia, Ukraine

Rest of Latin America

Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Nicaragua, Panama, Paraguay, Puerto Rico, Uruguay, Venezuela

Rest of Middle East

Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Yemen

Rest of Western Europe

Austria, Belgium, Denmark, Finland, Ireland, Norway, Portugal, Sweden, Switzerland

Other

All other countries or regions that are not listed in the above.

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