Whatsapp Conversation Fees

(Effective from 1st June, 2023)

Conversation Based Pricing Policy

WhatsApp Business API charges businesses per conversation. All messages of the same category in a 24 hour messaging window are counted as 1 conversation. WhatsApp conversations fall into 4 categories that are priced differently:

Marketing conversations: Include promotions or offers, informational updates, or invitations for customers to respond / take action. Any conversation that does not qualify as utility or authentication is a marketing conversation.

Utility conversations: Facilitate a specific, agreed-upon request or transaction or update to a customer about an ongoing transaction, including post-purchase notifications and recurring billing statements

Authentication conversations: Enable businesses to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges)

Service Conversations: All user-initiated conversations will be categorized as service conversations, which help customers resolve enquiries.

First 1000 user initiated conversations each month will be free for each WhatsApp Business Account (WABA)

*This conversation fees table is effective from 1st June, 2023. For the older version of conversation fees table, please refer to here.

Conversation Fees Table (in USD)

The charges will be calculated based on the end-users phone number.

Country	Marketing conversations	Utility conversations	Authentication conversations	Service conversations
Argentina	0.07416	0.04896	0.04404	0.03792
Brazil	0.075	0.042	0.0378	0.036
Chile	0.10668	0.07032	0.06324	0.05448
Colombia	0.015	0.0102	0.00924	0.0072
Egypt	0.12876	0.08244	0.07416	0.07728
France	0.17184	0.09216	0.08292	0.10308
Germany	0.1638	0.10236	0.09216	0.09828
India	0.01188	0.00504	0.00504	0.0048
Indonesia	0.04932	0.024	0.036	0.0228
Israel	0.04236	0.02256	0.02028	0.0216
Italy	0.08292	0.0504	0.04536	0.04632
Malaysia	0.1032	0.024	0.0216	0.0264
Mexico	0.05232	0.03192	0.02868	0.0126
Netherlands	0.19164	0.096	0.0864	0.10692
Nigeria	0.06192	0.03828	0.03444	0.0372
Pakistan	0.05676	0.03036	0.02736	0.01704
Peru	0.08436	0.05028	0.04524	0.02148
Russia	0.09624	0.05724	0.05148	0.04776
Saudi Arabia	0.04872	0.03024	0.02712	0.0234
South Africa	0.04548	0.024	0.0216	0.02016
Spain	0.0738	0.0456	0.04104	0.04428
Turkey	0.01308	0.01116	0.00996	0.0036
United Arab Emirates	0.0408	0.02376	0.02136	0.0228
United Kingdom	0.0846	0.04776	0.04296	0.04656
North America	0.03	0.018	0.0162	0.01056
Rest of Africa	0.027	0.0192	0.01728	0.04356
Rest of Asia Pacific	0.08784	0.05664	0.051	0.02688
Rest of Central & Eastern Europe	0.1032	0.07428	0.06684	0.03
Rest of Latin America	0.0888	0.05928	0.0534	0.05076
Rest of Middle East	0.04092	0.02376	0.02136	0.02616
Rest of Western Europe	0.07104	0.0504	0.04536	0.04764
Other	0.07248	0.04056	0.03648	0.0174

List of countries in a region

North America	Canada, United States
Rest of Africa	Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Chad, Congo, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea-Bissau, Ivory Coast, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Morocco, Mozambique, Namibia, Niger, Rwanda, Senegal, Sierra Leone, Somalia, South Sudan, Sudan, Swaziland, Tanzania, Togo, Tunisia, Uganda, Zambia
Rest of Asia Pacific	Afghanistan, Australia, Bangladesh, Cambodia, China, Hong Kong, Japan, Laos, Mongolia, Nepal, New Zealand, Papua New Guinea, Philippines, Singapore, Sri Lanka, Taiwan, Tajikistan, Thailand, Turkmenistan, Uzbekistan, Vietnam
Rest of Central & Eastern Europe	Albania, Armenia, Azerbaijan, Belarus, Bulgaria, Croatia, Czech Republic, Georgia, Greece, Hungary, Latvia, Lithuania, Macedonia, Moldova, Poland, Romania, Serbia, Slovakia, Slovenia, Ukraine
Rest of Latin America	Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Nicaragua, Panama, Paraguay, Puerto Rico, Uruguay, Venezuela
Rest of Middle East	Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Yemen
Rest of Western Europe	Austria, Belgium, Denmark, Finland, Ireland, Norway, Portugal, Sweden, Switzerland
Other	All other countries or regions that are not listed in the above.