Whatsapp 对话收费

(2023 年 6 月 1 日起生效)

根据对话的收费政策

WhatsApp Business API 按对话收费。官方会按商家的每个对话收费，每24小时内的同类别讯息算作一个对话。 WhatsApp 对话收费分为4个类别:

营销对话: 包括推广活动或优惠、更新资讯或邀请顾客回应／采取行动的讯息。任何不符合工具或验证类别用途的对话均属营销对话。

工具对话: 用于促成双方已同意的特定要求或交易，或向顾客提供与进行中的交易所相关的最新消息，包括售后通知和定期收费结单。

验证对话: 让商家透过一次性密码来验证用户的身分，这可能是用于完成登入流程中的多种步骤，例如帐户验证、帐户复原、检查帐户安全。

服务对话: 所有用户主动开启的对话都会归类为服务对话，用于帮助解决顾客查询。

每个 WhatsApp 商业帐号在每月首 1000 个 由用户发起的对话免费

*本对话收费表由 2023 年 6 月 1 日起生效，此前收费表请按此。

对话收费表 (以美元为单位)

收费会按用户的电话号码收费。

国家/地区	营销对话	工具对话	验证对话	服务对话
Argentina	0.07416	0.04896	0.04404	0.03792
Brazil	0.075	0.042	0.0378	0.036
Chile	0.10668	0.07032	0.06324	0.05448
Colombia	0.015	0.0102	0.00924	0.0072
Egypt	0.12876	0.08244	0.07416	0.07728
France	0.17184	0.09216	0.08292	0.10308
Germany	0.1638	0.10236	0.09216	0.09828
India	0.01188	0.00504	0.00504	0.0048
Indonesia	0.04932	0.024	0.036	0.0228
Israel	0.04236	0.02256	0.02028	0.0216
Italy	0.08292	0.0504	0.04536	0.04632
Malaysia	0.1032	0.024	0.0216	0.0264
Mexico	0.05232	0.03192	0.02868	0.0126
Netherlands	0.19164	0.096	0.0864	0.10692
Nigeria	0.06192	0.03828	0.03444	0.0372
Pakistan	0.05676	0.03036	0.02736	0.01704
Peru	0.08436	0.05028	0.04524	0.02148
Russia	0.09624	0.05724	0.05148	0.04776
Saudi Arabia	0.04872	0.03024	0.02712	0.0234
South Africa	0.04548	0.024	0.0216	0.02016
Spain	0.0738	0.0456	0.04104	0.04428
Turkey	0.01308	0.01116	0.00996	0.0036
United Arab Emirates	0.0408	0.02376	0.02136	0.0228
United Kingdom	0.0846	0.04776	0.04296	0.04656
North America	0.03	0.018	0.0162	0.01056
Rest of Africa	0.027	0.0192	0.01728	0.04356
Rest of Asia Pacific	0.08784	0.05664	0.051	0.02688
Rest of Central & Eastern Europe	0.1032	0.07428	0.06684	0.03
Rest of Latin America	0.0888	0.05928	0.0534	0.05076
Rest of Middle East	0.04092	0.02376	0.02136	0.02616
Rest of Western Europe	0.07104	0.0504	0.04536	0.04764
Other	0.07248	0.04056	0.03648	0.0174

地区内的国家清单

North America	Canada, United States
Rest of Africa	Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Chad, Congo, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea-Bissau, Ivory Coast, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Morocco, Mozambique, Namibia, Niger, Rwanda, Senegal, Sierra Leone, Somalia, South Sudan, Sudan, Swaziland, Tanzania, Togo, Tunisia, Uganda, Zambia
Rest of Asia Pacific	Afghanistan, Australia, Bangladesh, Cambodia, China, Hong Kong, Japan, Laos, Mongolia, Nepal, New Zealand, Papua New Guinea, Philippines, Singapore, Sri Lanka, Taiwan, Tajikistan, Thailand, Turkmenistan, Uzbekistan, Vietnam
Rest of Central & Eastern Europe	Albania, Armenia, Azerbaijan, Belarus, Bulgaria, Croatia, Czech Republic, Georgia, Greece, Hungary, Latvia, Lithuania, Macedonia, Moldova, Poland, Romania, Serbia, Slovakia, Slovenia, Ukraine
Rest of Latin America	Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Nicaragua, Panama, Paraguay, Puerto Rico, Uruguay, Venezuela
Rest of Middle East	Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Yemen
Rest of Western Europe	Austria, Belgium, Denmark, Finland, Ireland, Norway, Portugal, Sweden, Switzerland
Other	All other countries or regions that are not listed in the above.