Whatsapp 對話收費

(2023 年 6 月 1 日起生效)

根據對話的收費政策

WhatsApp Business API 按對話收費。官方會按商家的每個對話收費,每24小時內的同類別訊息算作一個對話。WhatsApp 對話收費分為4個類別:

營銷對話: 包括推廣活動或優惠、更新資訊或邀請顧客回應/採取行動的訊息。任何不符合工具或驗證類別用途的對話均屬營銷對話。

工具對話: 用於促成雙方已同意的特定要求或交易,或向顧客提供與進行中的交易所相關的最新消息,包括售後通知和定期收費結單。

驗證對話: 讓商家透過一次性密碼來驗證用戶的身分,這可能是用於完成登入流程中的多種步驟,例如帳戶驗證、帳戶復原、檢查帳戶安全。

服務對話: 所有用戶主動開啟的對話都會歸類為服務對話,用於幫助解決顧客查詢。

每個 WhatsApp 商業帳號在每月首 1000 個 由用戶發起的對話免費

*本對話收費表由 2023 年 6 月 1 日起生效,此前收費表請按此

對話收費表 (以美元為單位)

收費會按用戶的電話號碼收費。

國家/地區
營銷對話
工具對話
驗證對話
服務對話

Argentina

0.07416

0.04896

0.04404

0.03792

Brazil

0.075

0.042

0.0378

0.036

Chile

0.10668

0.07032

0.06324

0.05448

Colombia

0.015

0.0102

0.00924

0.0072

Egypt

0.12876

0.08244

0.07416

0.07728

France

0.17184

0.09216

0.08292

0.10308

Germany

0.1638

0.10236

0.09216

0.09828

India

0.01188

0.00504

0.00504

0.0048

Indonesia

0.04932

0.024

0.036

0.0228

Israel

0.04236

0.02256

0.02028

0.0216

Italy

0.08292

0.0504

0.04536

0.04632

Malaysia

0.1032

0.024

0.0216

0.0264

Mexico

0.05232

0.03192

0.02868

0.0126

Netherlands

0.19164

0.096

0.0864

0.10692

Nigeria

0.06192

0.03828

0.03444

0.0372

Pakistan

0.05676

0.03036

0.02736

0.01704

Peru

0.08436

0.05028

0.04524

0.02148

Russia

0.09624

0.05724

0.05148

0.04776

Saudi Arabia

0.04872

0.03024

0.02712

0.0234

South Africa

0.04548

0.024

0.0216

0.02016

Spain

0.0738

0.0456

0.04104

0.04428

Turkey

0.01308

0.01116

0.00996

0.0036

United Arab Emirates

0.0408

0.02376

0.02136

0.0228

United Kingdom

0.0846

0.04776

0.04296

0.04656

North America

0.03

0.018

0.0162

0.01056

Rest of Africa

0.027

0.0192

0.01728

0.04356

Rest of Asia Pacific

0.08784

0.05664

0.051

0.02688

Rest of Central & Eastern Europe

0.1032

0.07428

0.06684

0.03

Rest of Latin America

0.0888

0.05928

0.0534

0.05076

Rest of Middle East

0.04092

0.02376

0.02136

0.02616

Rest of Western Europe

0.07104

0.0504

0.04536

0.04764

Other

0.07248

0.04056

0.03648

0.0174

地區內的國家清單

North America
Canada, United States

Rest of Africa

Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Chad, Congo, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea-Bissau, Ivory Coast, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Morocco, Mozambique, Namibia, Niger, Rwanda, Senegal, Sierra Leone, Somalia, South Sudan, Sudan, Swaziland, Tanzania, Togo, Tunisia, Uganda, Zambia

Rest of Asia Pacific

Afghanistan, Australia, Bangladesh, Cambodia, China, Hong Kong, Japan, Laos, Mongolia, Nepal, New Zealand, Papua New Guinea, Philippines, Singapore, Sri Lanka, Taiwan, Tajikistan, Thailand, Turkmenistan, Uzbekistan, Vietnam

Rest of Central & Eastern Europe

Albania, Armenia, Azerbaijan, Belarus, Bulgaria, Croatia, Czech Republic, Georgia, Greece, Hungary, Latvia, Lithuania, Macedonia, Moldova, Poland, Romania, Serbia, Slovakia, Slovenia, Ukraine

Rest of Latin America

Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Nicaragua, Panama, Paraguay, Puerto Rico, Uruguay, Venezuela

Rest of Middle East

Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Yemen

Rest of Western Europe

Austria, Belgium, Denmark, Finland, Ireland, Norway, Portugal, Sweden, Switzerland

Other

All other countries or regions that are not listed in the above.

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