# WhatsApp Conversation Fees (Before July 1, 2025)

### **Updates on pricing in 2024-2025**                                                                                                                   

> * Starting November 1, 2024, service conversations will be completely free, with "n/a" reflected in our rate card across markets.
> * From February 1, 2025, the implementation of International Authentication Rates will be extended to more regions. Updated authentication and authentication-international rates will apply in Egypt, Malaysia, Nigeria, Pakistan, Saudi Arabia, South Africa, and United Arab Emirates.         
> * From April 1, 2025, Meta is lowering their authentication-international rates in Egypt, Nigeria, Pakistan and South Africa, as part of continued efforts to ensure their prices are on-par with alternate channels.        
> * **Effective July 1, 2025 for all businesses on Meta:**
>   * The conversation-based pricing model will be deprecated
>   * Meta will charge [per-message for template messages](https://developers.facebook.com/docs/whatsapp/pricing/updates-to-pricing#per-message-pricing) instead of per-conversation
>   * Utility templates sent within an open customer service window [will be free](https://developers.facebook.com/docs/whatsapp/pricing/updates-to-pricing#free-utility-templates-in-the-customer-service-window)

### Conversation-Based Pricing Policy

Conversations are 24-hour message threads between you and your customers. They are opened and charged when messages you send to customers are delivered. The criteria that determines when a conversation is opened and how it is categorized is explained below.

Conversations are categorized with one of the following categories:

* **Marketing** — Enables you to achieve a wide range of goals, from generating awareness to driving sales and retargeting customers. Examples include new product, service, or feature announcements, targeted promotions/offers, and cart abandonment reminders.
* **Utility** — Enables you to follow-up on user actions or requests. Examples include opt-in confirmation, order/delivery management (e.g., delivery update); account updates or alerts (for example., payment reminder); or feedback surveys.
* **Authentication** — Enables you authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).
* **Service** — Enables you to resolve customer inquiries.

Marketing, utility, and authentication conversations can only be opened with template messages. Service conversations can be opened with any type of message other than a template message.

### Conversation Fees Table (in USD)

The charges will be calculated based on the end-user phone number.

<table data-full-width="true"><thead><tr><th width="132">Market</th><th width="113">Currency</th><th>Marketing</th><th>Utility</th><th>Authentication</th><th>Authentication-International</th><th>Service</th></tr></thead><tbody><tr><td><p> </p><p>Argentina</p><p> </p></td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.07416</p><p> </p></td><td><p> </p><p>0.0408</p><p> </p></td><td><p> </p><p>0.04404</p><p> </p></td><td><p> </p><p>n/a</p><p> </p></td><td><p> </p><p>0.03792</p><p> </p></td></tr><tr><td>Brazil</td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.075</p><p> </p></td><td><p> </p><p>0.0096</p><p> </p></td><td><p> </p><p>0.0378</p><p> </p></td><td><p> </p><p>n/a</p><p> </p></td><td><p> </p><p>0.036</p><p> </p></td></tr><tr><td><p> </p><p>Chile</p><p> </p></td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.10668</p><p> </p></td><td><p> </p><p>0.024</p><p> </p></td><td><p> </p><p>0.06324</p><p> </p></td><td><p> </p><p>n/a</p><p> </p></td><td><p> </p><p>0.05448</p><p> </p></td></tr><tr><td><p> </p><p>Colombia</p><p> </p></td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.015</p><p> </p></td><td><p> </p><p>0.00024</p><p> </p></td><td><p> </p><p>0.00924</p><p> </p></td><td><p> </p><p>n/a</p><p> </p></td><td><p> </p><p>0.0072</p><p> </p></td></tr><tr><td><p> </p><p>Egypt</p><p> </p></td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.12876</p><p> </p></td><td><p> </p><p>0.00624</p><p> </p></td><td><p> </p><p>0.07416</p><p> </p></td><td><p> </p><p>n/a</p><p> </p></td><td><p> </p><p>0.07728</p><p> </p></td></tr><tr><td><p> </p><p>France</p><p> </p></td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.17184</p><p> </p></td><td><p> </p><p>0.036</p><p> </p></td><td><p> </p><p>0.08292</p><p> </p></td><td><p> </p><p>n/a</p><p> </p></td><td><p> </p><p>0.10308</p><p> </p></td></tr><tr><td><p> </p><p>Germany</p><p> </p></td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.1638</p><p> </p></td><td><p> </p><p>0.066</p><p> </p></td><td><p> </p><p>0.09216</p><p> </p></td><td><p> </p><p>n/a</p><p> </p></td><td><p> </p><p>0.09828</p><p> </p></td></tr><tr><td><p> </p><p>India</p><p> </p></td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.01284</p><p> </p></td><td><p> </p><p>0.00168</p><p> </p></td><td><p> </p><p>0.00168</p><p> </p></td><td><p> </p><p>0.0336</p><p> </p></td><td><p> </p><p>0.0048</p><p> </p></td></tr><tr><td><p> </p><p>Indonesia</p><p> </p></td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.04932</p><p> </p></td><td><p> </p><p>0.024</p><p> </p></td><td><p> </p><p>0.036</p><p> </p></td><td><p> </p><p>0.1632</p><p> </p></td><td><p> </p><p>0.0228</p><p> </p></td></tr><tr><td><p> </p><p>Israel</p><p> </p></td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.04236</p><p> </p></td><td><p> </p><p>0.00636</p><p> </p></td><td><p> </p><p>0.02028</p><p> </p></td><td><p> </p><p>n/a</p><p> </p></td><td><p> </p><p>0.0216</p><p> </p></td></tr><tr><td><p> </p><p>Italy</p><p> </p></td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.08292</p><p> </p></td><td><p> </p><p>0.036</p><p> </p></td><td><p> </p><p>0.04536</p><p> </p></td><td><p> </p><p>n/a</p><p> </p></td><td><p> </p><p>0.04632</p><p> </p></td></tr><tr><td><p> </p><p>Malaysia</p><p> </p></td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.1032</p><p> </p></td><td><p> </p><p>0.0168</p><p> </p></td><td><p> </p><p>0.0216</p><p> </p></td><td><p> </p><p>n/a</p><p> </p></td><td><p> </p><p>0.0264</p><p> </p></td></tr><tr><td><p> </p><p>Mexico</p><p> </p></td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.05232</p><p> </p></td><td><p> </p><p>0.012</p><p> </p></td><td><p> </p><p>0.02868</p><p> </p></td><td><p> </p><p>n/a</p><p> </p></td><td><p> </p><p>0.0126</p><p> </p></td></tr><tr><td><p> </p><p>Netherlands</p><p> </p></td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.19164</p><p> </p></td><td><p> </p><p>0.06</p><p> </p></td><td><p> </p><p>0.0864</p><p> </p></td><td><p> </p><p>n/a</p><p> </p></td><td><p> </p><p>0.10692</p><p> </p></td></tr><tr><td><p> </p><p>Nigeria</p><p> </p></td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.06192</p><p> </p></td><td><p> </p><p>0.00804</p><p> </p></td><td><p> </p><p>0.03444</p><p> </p></td><td><p> </p><p>n/a</p><p> </p></td><td><p> </p><p>0.0372</p><p> </p></td></tr><tr><td><p> </p><p>Pakistan</p><p> </p></td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.05676</p><p> </p></td><td><p> </p><p>0.00648</p><p> </p></td><td><p> </p><p>0.02736</p><p> </p></td><td><p> </p><p>n/a</p><p> </p></td><td><p> </p><p>0.01704</p><p> </p></td></tr><tr><td><p> </p><p>Peru</p><p> </p></td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.08436</p><p> </p></td><td><p> </p><p>0.024</p><p> </p></td><td><p> </p><p>0.04524</p><p> </p></td><td><p> </p><p>n/a</p><p> </p></td><td><p> </p><p>0.02148</p><p> </p></td></tr><tr><td><p> </p><p>Russia</p><p> </p></td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.09624</p><p> </p></td><td><p> </p><p>0.048</p><p> </p></td><td><p> </p><p>0.05148</p><p> </p></td><td><p> </p><p>n/a</p><p> </p></td><td><p> </p><p>0.04776</p><p> </p></td></tr><tr><td><p> </p><p>Saudi Arabia</p><p> </p></td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.0546</p><p> </p></td><td><p> </p><p>0.0138</p><p> </p></td><td><p> </p><p>0.02712</p><p> </p></td><td><p> </p><p>n/a</p><p> </p></td><td><p> </p><p>0.0234</p><p> </p></td></tr><tr><td><p> </p><p>South Africa</p><p> </p></td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.04548</p><p> </p></td><td><p> </p><p>0.00912</p><p> </p></td><td><p> </p><p>0.0216</p><p> </p></td><td><p> </p><p>n/a</p><p> </p></td><td><p> </p><p>0.02016</p><p> </p></td></tr><tr><td><p> </p><p>Spain</p><p> </p></td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.0738</p><p> </p></td><td><p> </p><p>0.024</p><p> </p></td><td><p> </p><p>0.04104</p><p> </p></td><td><p> </p><p>n/a</p><p> </p></td><td><p> </p><p>0.04428</p><p> </p></td></tr><tr><td><p> </p><p>Turkey</p><p> </p></td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.01308</p><p> </p></td><td><p> </p><p>0.00636</p><p> </p></td><td><p> </p><p>0.00996</p><p> </p></td><td><p> </p><p>n/a</p><p> </p></td><td><p> </p><p>0.0036</p><p> </p></td></tr><tr><td><p> </p><p>United Arab Emirates</p><p> </p></td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.04608</p><p> </p></td><td><p> </p><p>0.01884</p><p> </p></td><td><p> </p><p>0.02136</p><p> </p></td><td><p> </p><p>n/a</p><p> </p></td><td><p> </p><p>0.0228</p><p> </p></td></tr><tr><td><p> </p><p>United Kingdom</p><p> </p></td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.06348</p><p> </p></td><td><p> </p><p>0.0264</p><p> </p></td><td><p> </p><p>0.04296</p><p> </p></td><td><p> </p><p>n/a</p><p> </p></td><td><p> </p><p>0.04656</p><p> </p></td></tr><tr><td><p> </p><p>North America</p><p> </p></td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.03</p><p> </p></td><td><p> </p><p>0.0048</p><p> </p></td><td><p> </p><p>0.0162</p><p> </p></td><td><p> </p><p>n/a</p><p> </p></td><td><p> </p><p>0.01056</p><p> </p></td></tr><tr><td><p> </p><p>Rest of Africa</p><p> </p></td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.027</p><p> </p></td><td><p> </p><p>0.00732</p><p> </p></td><td><p> </p><p>0.01728</p><p> </p></td><td><p> </p><p>n/a</p><p> </p></td><td><p> </p><p>0.04356</p><p> </p></td></tr><tr><td><p> </p><p>Rest of Asia Pacific</p><p> </p></td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.08784</p><p> </p></td><td><p> </p><p>0.01884</p><p> </p></td><td><p> </p><p>0.051</p><p> </p></td><td><p> </p><p>n/a</p><p> </p></td><td><p> </p><p>0.02688</p><p> </p></td></tr><tr><td><p> </p><p>Rest of Central &#x26; Eastern Europe</p><p> </p></td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.1032</p><p> </p></td><td><p> </p><p>0.04236</p><p> </p></td><td><p> </p><p>0.06684</p><p> </p></td><td><p> </p><p>n/a</p><p> </p></td><td><p> </p><p>0.03</p><p> </p></td></tr><tr><td><p> </p><p>Rest of Latin America</p><p> </p></td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.0888</p><p> </p></td><td><p> </p><p>0.01356</p><p> </p></td><td><p> </p><p>0.0534</p><p> </p></td><td><p> </p><p>n/a</p><p> </p></td><td><p> </p><p>0.05076</p><p> </p></td></tr><tr><td><p> </p><p>Rest of Middle East</p><p> </p></td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.04092</p><p> </p></td><td><p> </p><p>0.01884</p><p> </p></td><td><p> </p><p>0.02136</p><p> </p></td><td><p> </p><p>n/a</p><p> </p></td><td><p> </p><p>0.02616</p><p> </p></td></tr><tr><td><p> </p><p>Rest of Western Europe</p><p> </p></td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.07104</p><p> </p></td><td><p> </p><p>0.036</p><p> </p></td><td><p> </p><p>0.04536</p><p> </p></td><td><p> </p><p>n/a</p><p> </p></td><td><p> </p><p>0.04764</p><p> </p></td></tr><tr><td><p> </p><p>Other</p><p> </p></td><td><p> </p><p>$US</p><p> </p></td><td><p> </p><p>0.07248</p><p> </p></td><td><p> </p><p>0.00924</p><p> </p></td><td><p> </p><p>0.03648</p><p> </p></td><td><p> </p><p>n/a</p><p> </p></td><td><p> </p><p>0.0174</p><p> </p></td></tr></tbody></table>

### List of countries in a region

| North America                                   | Canada, United States                                                                                                                                                                                                                                                                                                                                                                         |
| ----------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <p>Rest of Africa</p><p> </p>                   | <p>Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Chad, Congo, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea-Bissau, Ivory Coast, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Morocco, Mozambique, Namibia, Niger, Rwanda, Senegal, Sierra Leone, Somalia, South Sudan, Sudan, Swaziland, Tanzania, Togo, Tunisia, Uganda, Zambia</p><p> </p> |
| <p>Rest of Asia Pacific</p><p> </p>             | <p>Afghanistan, Australia, Bangladesh, Cambodia, China, Hong Kong, Japan, Laos, Mongolia, Nepal, New Zealand, Papua New Guinea, Philippines, Singapore, Sri Lanka, Taiwan, Tajikistan, Thailand, Turkmenistan, Uzbekistan, Vietnam</p><p> </p>                                                                                                                                                |
| <p>Rest of Central & Eastern Europe</p><p> </p> | <p>Albania, Armenia, Azerbaijan, Belarus, Bulgaria, Croatia, Czech Republic, Georgia, Greece, Hungary, Latvia, Lithuania, Macedonia, Moldova, Poland, Romania, Serbia, Slovakia, Slovenia, Ukraine</p><p> </p>                                                                                                                                                                                |
| <p>Rest of Latin America</p><p> </p>            | <p>Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Nicaragua, Panama, Paraguay, Puerto Rico, Uruguay, Venezuela</p><p> </p>                                                                                                                                                                                                               |
| <p>Rest of Middle East</p><p> </p>              | <p>Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Yemen</p><p> </p>                                                                                                                                                                                                                                                                                                                     |
| <p>Rest of Western Europe</p><p> </p>           | <p>Austria, Belgium, Denmark, Finland, Ireland, Norway, Portugal, Sweden, Switzerland</p><p> </p>                                                                                                                                                                                                                                                                                             |
| <p>Other</p><p> </p>                            | All other countries or regions that are not listed in the above.                                                                                                                                                                                                                                                                                                                              |


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