> For the complete documentation index, see [llms.txt](https://docs.chatalog.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.chatalog.ai/platform-setup/whatsapp-connection-guide/whatsapp-conversation-fees-before-july-1-2025.md). # WhatsApp Conversation Fees (Before July 1, 2025) (Effective May, 2025) ### **Updates on pricing in 2024-2025** > * Starting November 1, 2024, service conversations will be completely free, with "n/a" reflected in our rate card across markets. > * From February 1, 2025, the implementation of International Authentication Rates will be extended to more regions. Updated authentication and authentication-international rates will apply in Egypt, Malaysia, Nigeria, Pakistan, Saudi Arabia, South Africa, and United Arab Emirates. > * From April 1, 2025, Meta is lowering their authentication-international rates in Egypt, Nigeria, Pakistan and South Africa, as part of continued efforts to ensure their prices are on-par with alternate channels. > * **Effective July 1, 2025 for all businesses on Meta:** > * The conversation-based pricing model will be deprecated > * Meta will charge [per-message for template messages](https://developers.facebook.com/docs/whatsapp/pricing/updates-to-pricing#per-message-pricing) instead of per-conversation > * Utility templates sent within an open customer service window [will be free](https://developers.facebook.com/docs/whatsapp/pricing/updates-to-pricing#free-utility-templates-in-the-customer-service-window) ### Conversation-Based Pricing Policy Conversations are 24-hour message threads between you and your customers. They are opened and charged when messages you send to customers are delivered. The criteria that determines when a conversation is opened and how it is categorized is explained below. Conversations are categorized with one of the following categories: * **Marketing** — Enables you to achieve a wide range of goals, from generating awareness to driving sales and retargeting customers. Examples include new product, service, or feature announcements, targeted promotions/offers, and cart abandonment reminders. * **Utility** — Enables you to follow-up on user actions or requests. Examples include opt-in confirmation, order/delivery management (e.g., delivery update); account updates or alerts (for example., payment reminder); or feedback surveys. * **Authentication** — Enables you authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges). * **Service** — Enables you to resolve customer inquiries. Marketing, utility, and authentication conversations can only be opened with template messages. Service conversations can be opened with any type of message other than a template message. ### Conversation Fees Table (in USD) The charges will be calculated based on the end-user phone number.
MarketCurrencyMarketingUtilityAuthenticationAuthentication-InternationalService

Argentina

$US

0.07416

0.0408

0.04404

n/a

0.03792

Brazil

$US

0.075

0.0096

0.0378

n/a

0.036

Chile

$US

0.10668

0.024

0.06324

n/a

0.05448

Colombia

$US

0.015

0.00024

0.00924

n/a

0.0072

Egypt

$US

0.12876

0.00624

0.07416

n/a

0.07728

France

$US

0.17184

0.036

0.08292

n/a

0.10308

Germany

$US

0.1638

0.066

0.09216

n/a

0.09828

India

$US

0.01284

0.00168

0.00168

0.0336

0.0048

Indonesia

$US

0.04932

0.024

0.036

0.1632

0.0228

Israel

$US

0.04236

0.00636

0.02028

n/a

0.0216

Italy

$US

0.08292

0.036

0.04536

n/a

0.04632

Malaysia

$US

0.1032

0.0168

0.0216

n/a

0.0264

Mexico

$US

0.05232

0.012

0.02868

n/a

0.0126

Netherlands

$US

0.19164

0.06

0.0864

n/a

0.10692

Nigeria

$US

0.06192

0.00804

0.03444

n/a

0.0372

Pakistan

$US

0.05676

0.00648

0.02736

n/a

0.01704

Peru

$US

0.08436

0.024

0.04524

n/a

0.02148

Russia

$US

0.09624

0.048

0.05148

n/a

0.04776

Saudi Arabia

$US

0.0546

0.0138

0.02712

n/a

0.0234

South Africa

$US

0.04548

0.00912

0.0216

n/a

0.02016

Spain

$US

0.0738

0.024

0.04104

n/a

0.04428

Turkey

$US

0.01308

0.00636

0.00996

n/a

0.0036

United Arab Emirates

$US

0.04608

0.01884

0.02136

n/a

0.0228

United Kingdom

$US

0.06348

0.0264

0.04296

n/a

0.04656

North America

$US

0.03

0.0048

0.0162

n/a

0.01056

Rest of Africa

$US

0.027

0.00732

0.01728

n/a

0.04356

Rest of Asia Pacific

$US

0.08784

0.01884

0.051

n/a

0.02688

Rest of Central & Eastern Europe

$US

0.1032

0.04236

0.06684

n/a

0.03

Rest of Latin America

$US

0.0888

0.01356

0.0534

n/a

0.05076

Rest of Middle East

$US

0.04092

0.01884

0.02136

n/a

0.02616

Rest of Western Europe

$US

0.07104

0.036

0.04536

n/a

0.04764

Other

$US

0.07248

0.00924

0.03648

n/a

0.0174

### List of countries in a region | North America | Canada, United States | | ----------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | |

Rest of Africa

|

Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Chad, Congo, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea-Bissau, Ivory Coast, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Morocco, Mozambique, Namibia, Niger, Rwanda, Senegal, Sierra Leone, Somalia, South Sudan, Sudan, Swaziland, Tanzania, Togo, Tunisia, Uganda, Zambia

| |

Rest of Asia Pacific

|

Afghanistan, Australia, Bangladesh, Cambodia, China, Hong Kong, Japan, Laos, Mongolia, Nepal, New Zealand, Papua New Guinea, Philippines, Singapore, Sri Lanka, Taiwan, Tajikistan, Thailand, Turkmenistan, Uzbekistan, Vietnam

| |

Rest of Central & Eastern Europe

|

Albania, Armenia, Azerbaijan, Belarus, Bulgaria, Croatia, Czech Republic, Georgia, Greece, Hungary, Latvia, Lithuania, Macedonia, Moldova, Poland, Romania, Serbia, Slovakia, Slovenia, Ukraine

| |

Rest of Latin America

|

Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Nicaragua, Panama, Paraguay, Puerto Rico, Uruguay, Venezuela

| |

Rest of Middle East

|

Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Yemen

| |

Rest of Western Europe

|

Austria, Belgium, Denmark, Finland, Ireland, Norway, Portugal, Sweden, Switzerland

| |

Other

| All other countries or regions that are not listed in the above. |