# Whatsapp Conversation Fees (2023)
### Conversation Based Pricing Policy
WhatsApp Business API charges businesses per conversation. All messages of the same category in a 24 hour messaging window are counted as 1 conversation. WhatsApp conversations fall into 4 categories that are priced differently:
**Marketing conversations:** Include promotions or offers, informational updates, or invitations for customers to respond / take action. Any conversation that does not qualify as utility or authentication is a marketing conversation.
**Utility conversations:** Facilitate a specific, agreed-upon request or transaction or update to a customer about an ongoing transaction, including post-purchase notifications and recurring billing statements
**Authentication conversations:** Enable businesses to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges)
**Service Conversations:** All user-initiated conversations will be categorized as service conversations, which help customers resolve enquiries.
**First 1000 user initiated conversations** each month will be **free** for each WhatsApp Business Account (WABA)
\*This conversation fees table is effective from 1st June, 2023. For the older version of conversation fees table, please refer to [here](https://chatalog.ai/en/pricing-whatsapp-conversation-fees/).
### Conversation Fees Table (in USD)
The charges will be calculated based on the end-users phone number.\
| Country | Marketing conversations | Utility conversations | Authentication conversations | Service conversations |
| -------------------------------- | ----------------------- | --------------------- | ---------------------------- | --------------------- |
| Argentina | 0.07416 | 0.04896 | 0.04404 | 0.03792 |
| Brazil | 0.075 | 0.042 | 0.0378 | 0.036 |
| Chile | 0.10668 | 0.07032 | 0.06324 | 0.05448 |
| Colombia | 0.015 | 0.0102 | 0.00924 | 0.0072 |
| Egypt | 0.12876 | 0.08244 | 0.07416 | 0.07728 |
| France | 0.17184 | 0.09216 | 0.08292 | 0.10308 |
| Germany | 0.1638 | 0.10236 | 0.09216 | 0.09828 |
| India | 0.01188 | 0.00504 | 0.00504 | 0.0048 |
| Indonesia | 0.04932 | 0.024 | 0.036 | 0.0228 |
| Israel | 0.04236 | 0.02256 | 0.02028 | 0.0216 |
| Italy | 0.08292 | 0.0504 | 0.04536 | 0.04632 |
| Malaysia | 0.1032 | 0.024 | 0.0216 | 0.0264 |
| Mexico | 0.05232 | 0.03192 | 0.02868 | 0.0126 |
| Netherlands | 0.19164 | 0.096 | 0.0864 | 0.10692 |
| Nigeria | 0.06192 | 0.03828 | 0.03444 | 0.0372 |
| Pakistan | 0.05676 | 0.03036 | 0.02736 | 0.01704 |
| Peru | 0.08436 | 0.05028 | 0.04524 | 0.02148 |
| Russia | 0.09624 | 0.05724 | 0.05148 | 0.04776 |
| Saudi Arabia | 0.04872 | 0.03024 | 0.02712 | 0.0234 |
| South Africa | 0.04548 | 0.024 | 0.0216 | 0.02016 |
| Spain | 0.0738 | 0.0456 | 0.04104 | 0.04428 |
| Turkey | 0.01308 | 0.01116 | 0.00996 | 0.0036 |
| United Arab Emirates | 0.0408 | 0.02376 | 0.02136 | 0.0228 |
| United Kingdom | 0.0846 | 0.04776 | 0.04296 | 0.04656 |
| North America | 0.03 | 0.018 | 0.0162 | 0.01056 |
| Rest of Africa | 0.027 | 0.0192 | 0.01728 | 0.04356 |
| Rest of Asia Pacific | 0.08784 | 0.05664 | 0.051 | 0.02688 |
| Rest of Central & Eastern Europe | 0.1032 | 0.07428 | 0.06684 | 0.03 |
| Rest of Latin America | 0.0888 | 0.05928 | 0.0534 | 0.05076 |
| Rest of Middle East | 0.04092 | 0.02376 | 0.02136 | 0.02616 |
| Rest of Western Europe | 0.07104 | 0.0504 | 0.04536 | 0.04764 |
| Other | 0.07248 | 0.04056 | 0.03648 | 0.0174 |
#### List of countries in a region
| North America | Canada, United States |
| -------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Rest of Africa | Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Chad, Congo, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea-Bissau, Ivory Coast, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Morocco, Mozambique, Namibia, Niger, Rwanda, Senegal, Sierra Leone, Somalia, South Sudan, Sudan, Swaziland, Tanzania, Togo, Tunisia, Uganda, Zambia |
| Rest of Asia Pacific | Afghanistan, Australia, Bangladesh, Cambodia, China, Hong Kong, Japan, Laos, Mongolia, Nepal, New Zealand, Papua New Guinea, Philippines, Singapore, Sri Lanka, Taiwan, Tajikistan, Thailand, Turkmenistan, Uzbekistan, Vietnam |
| Rest of Central & Eastern Europe | Albania, Armenia, Azerbaijan, Belarus, Bulgaria, Croatia, Czech Republic, Georgia, Greece, Hungary, Latvia, Lithuania, Macedonia, Moldova, Poland, Romania, Serbia, Slovakia, Slovenia, Ukraine |
| Rest of Latin America | Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Nicaragua, Panama, Paraguay, Puerto Rico, Uruguay, Venezuela |
| Rest of Middle East | Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Yemen |
| Rest of Western Europe | Austria, Belgium, Denmark, Finland, Ireland, Norway, Portugal, Sweden, Switzerland |
| Other | All other countries or regions that are not listed in the above. |
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